Tuesday, October 03, 2006
What is in a brand?On SVT2 there was a program today about the community of Gustavsberg. This is famous for fine architecture in the small and medium format. It is above all known for industry of porcelain and other ceramics, with many excellent designers and artists, such as Stig Lindberg and Karin Björquist. The photo shows a piece from her series "Kobolt".
Today the big factory is closed but there is still a lot of small scale activity related to ceramics and handicraft. At the same time, there are plans for establishing Gustavsberg as a conference centre with an 80 store hotel.
Will it be possible for this new "Gustavsberg Harbour" to benefit by using the goodwill of the old trademark, one of Sweden's best known, without ruining what created it?
// posted by The beaver @ 10:35 PM 
