Monday, December 04, 2006

Sour Fish 7 - The Concept

Continuing the series from August, here is a new marketing concept for sour herring from Ulvö Little Saltery under the brand Eric the Red. The idea seems to be that this fish is a viking food with "sybaritic aromas and sublime taste".

The fish can is packed in a box with a nicely designed leaflet in Japanese and several other languages. It is sold together with similarly branded bread and beer from other local producers. Maybe this new branding idea can recruit new sour herring fans?

How it tastes? I didn't open the can yet - as I wait for some special occasion...

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